DEVELOPMENT OF CULTURAL ENTERPRISES IN THE LEADING COUNTRIES OF THE WORLD

. The article is devoted to development of cultural enterprises in the leading countries of the world. The paper determines a practical aspect. It is analyzed enterprises in the cultural sectors in Western Europe, United Kingdom and Ukraine. The rating is based for number of cultural enterprises per 1 person in Western Europe, United Kingtom and Ukraine. Suggestions for improving the activities of the cultural sector in the leading countries of the world.


Introduction
Cultural policy is a complex. Its development is a system of organization and Recently, seasonal, pendulum migration has been increasing. The travels abroad to a permanent place of residence have become more frequent for Ukraine.
There are many talented cultural workers who departed to different countries of the world.
This is contributes to changes in the process of cultural enterprises` personnel management in the leading countries of the world. The crisis situation has affected on the development of cultural enterprises. It covered almost the entire of public life and became an important task that will be need to solved in the near future.

Literature review
Yaping Huang think that with the vigorous development of the government, the development of cultural enterprises has opened a new page, asset evaluation has also ushered in a new reform point in the background of big data era, gradually catching up with the pace of the Internet economy era. The integration and development of big data and asset value evaluation industry is not only an opportunity but also a challenge. [1] Antonio Vaamonde List and Maria do Rosário Cabrita sad that the risk of the disappearance of low-level companies profitability in cultural firms is slightly higher than in non-cultural ones. Behavior of cultural and uncultured firms differ greatly in debt: show firms with high and low debt a significant difference in the risk of their disappearance, although this parameter has no statistical significance in uncultured companies. [2] V. Cherba believes that the preservation and dynamic development of cultural heritage as the basis for the formation of national unity, awareness of cultural identity, preservation of historical memory, as well as the participation of equal partnerships in intensive intercultural cooperation, global information and cultural space. [3] SCIENTIFIC COLLECTION «INTERCONF» | № 52 9 Krupka A.Ia, Pyrih H.I. believe that is necessary to promote the material wellbeing of the population. This will increase the consumption of cultural services. [4, р. 192] Material and methods The study is based on a review of the literature, The priority in methods using was defined by the particular tasks and goals.
Let`s see into analysis. Number and average size of enterprises in the cultural sectors in Western Europe (Table 1).   Let`s see into circular diagram. The share of cultural enterprises in Western Europe's country in 2018 year. (Fig. 2).  Let`s see into dynamics. Number and average size of enterprises in the cultural sectors in United Kingdom (Fig. 3). Let`s see into dynamics. Number and average size of enterprises in the cultural sectors in Ukraine (Fig. 4).

Fig. 4. Number and average size of enterprises in the cultural sectors in Ukraine
The sourse: worked out by the authors on the basis of the Ukraine's State Statistics Service [6] According to Fig. 4, it is seen that number  According to Fig. 3, it is seen that number of cultural enterprises per 1 person the largest in the Netherlands, that is: 0,59 % and the smallest in Ukraine, that is:  number of cultural enterprises per 1 person the largest in the Netherlands, 2021, that is: 0,59 % and the smallest in Ukraine, that is: 0,01% among the studied countries.
the 1 st place in the Rating for number of cultural enterprises per 1 person in the 1th of January, 2021 in the Netherlands. The last place was in Ukraine.
We will provide recommendations for improvement cultural enterprises in the leading countries of the world, that is: to monitor the market of cultural services within the country and abroad; to carry out constant control over the provision of cultural services; to develop a mechanism for managing the quality of service, operation of the cultural enterprises; to increase the relationship between cultural enterprises and consumers of cultural services through advertising, incentives. This will increase consumer confidence in cultural enterprises; cultural employees need to cooperate with employees of different countries in this sector. It is necessary to improve the cultural products to increase the number of consumers of cultural services; to create refresher courses in the middle of cultural enterprises for explanatory work to employees; raising awareness and literacy in the sector of culture by cultural enterprises for the population; to establish the relationship of cultural enterprises and universities on cultural literacy; necessary to give creative teams more independence in choosing the direction of their development, the formation of repertoire policy, the organization of both basic and commercial activities; to increase the diversity of cultural products and cultural enterprises.