Design is a creative activity that determines both the appearance and the structural and functional features of industrial products. Design is becoming increasingly popular in the modern world. Design is a type of enterpreuneurial practice for the production of products with high consumer, aesthetic, moral and functional requirements, design means the organization of an ergonomic environment for a person, his life. İt is very valuable to explain why the design exists and to give consumers the right concept. İn modern times, the design plays the role of a powerful tool that increases the competitiveness of goods, affects the living standards of the population as an important part of the economic system. The articles examines the importance of design in modern society, its place in the market economy and its role as a factor in ensuring the competitiveness of the product.
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Kolodiy N.A. Culture as a resource of the economy of sensations // Bulletin of Tomsk State University, 2015. № 4. P. 94-102
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