THE ROLE OF THE BRANDING AND INTEGRATED MARKETING COMMUNICATIONS TO CONSUMER PERCEPTION
PDF

Як цитувати

Bekimbetova, G., Erkinov, S., & Rakhimov, U. (2021). THE ROLE OF THE BRANDING AND INTEGRATED MARKETING COMMUNICATIONS TO CONSUMER PERCEPTION. InterConf, (49), 113-126. https://doi.org/10.51582/interconf.7-8.04.2021.011

Анотація

Numerous studies have found that it is extremely important for a person to strive to appear like others, adequate to the current situation in society. This is where one of the keys to influence brands on the choice of buyers lies. Integrated marketing communications integrate all marketing communications from advertising to packaging to deliver consistent, compelling marketing messages to target audiences that help achieve company goals. This thesis examines the views of scientists on branding and integrated marketing communications.

https://doi.org/10.51582/interconf.7-8.04.2021.011
PDF

Посилання

Pepper V. M. Anatomy of a brand / V. M. pepper, L. A. Mamleeva. - K.: Top, 2007. - P.23

Keller K. L. Strategic brand management: creation, evaluation and management of vintage capital / K. L. Keller. - 2nd edition.; TRANS. from English. - Moscow: publishing house" Williams", 2005. - P. 49

Kapferer, J.-N. Brand forever: the creation, development, support brand values / J. N. Kapferer; lane. from English. E. V. Vinogradova; under the General Editorship VN Domnina. – M.: Vershina, 2007. - P.22

Kapferer, J.-N. Brand forever: the creation, development, support brand values / J. N. Kapferer; lane. from English. E. V. Vinogradova; under the General Editorship VN Domnina. – M.: Vershina, 2007. - P. 99

Aaker, D. building strong brands / D.]. - Moscow: publishing house Grebennikov, 2003. - P. 97

Kotler F. Marketing Basics / F. Kotler, G. Armstrong, J. Saunders, W. Wong. - 2nd European ed.; Translated from English. - Moscow: publishing house" Williams", 1999. -S. 692-693.

Romanov A. A. Marketing communications / A. A. Romanov, A. V. Panko. - Moscow: Eksmo, 2006. - yeah. P. 28

Samli A., “International consumer behavior”, Greenwood publisher , 2011, P. 8-10

Shultz D. Strategic brand communication campaigns / D. Shultz, barns B. / / Marketing communications. - 2003. - № 5 (17). - P. 37

Wright R. “Consumer behaviour”, “Thomson learning publisher”, 2006, p 16 P. 512

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters “Consumer behavior”, “Cengage publisher”, 2016, P. 26, P. 560

David L. Loudon, Albert J. Della Bitta, “Consumer behavior”, “McGraw-Hillpublisher”, 1993, P. 53, P.788

Marieke M.“Consumer Behavior and Culture”, “SAGE Publications”, 2010, p.34, P. 403

Schiffman L., Aro O., Paladino A., Jamie C.,“Consumer Behavior”, “Pearson Higher Education AU publisher”, 2013, p.385, P. 729

Linehan M. “Consumer behavior”, “Gill & Macmillan Ltd publisher”, 2008, p 83 P. 245

Cole A., “The implication of consumer behavior for marketing”, AnchorAcademic Publishing, 2014, page 8

Blythe J. “Consumer behavior”, “SAGE Publications”, 2013, p 216-218 P. 272

Ramaswamy V. “Marketing Management”, “Tata McGraw-Hill Education publisher”, 2013, P. 255-256 P. 788

Lamb Ch., Hair J., Cark M., Faria A., William J., “Marketing”, Nelson publisher, 2011, P. 107-108

Samli A., “International consumer behavior”, Greenwood publisher , 2011, P. 8-10

David L. L., Albert J. D. “Consumer behavior”, McGRAW-HILL,INC publisher, 1989, P. 22

Martin. J. Evans, L. Moutinho, W. Fred Van Raaij, “Applied consumer behaviour”, Addisin-Wesley Publishing Ltd, 1996, P. 22

Brennan R., Canning L., R. McDowell, “Business-to-business marketing” SAGE publications publisher, l2017, P. 34-39.

Creative Commons License

Ця робота ліцензується відповідно до Creative Commons Attribution 4.0 International License.

Завантаження

Дані завантаження ще не доступні.

| Переглядів: 75 | Завантажень: 61 |