ROLE OF COMMUNICATION STRATEGIES IN DEVELOPMENT OF INTERNATIONAL BUSINESS BY EXAMPLE OF TRANSNATIONAL CORPORATIONS
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Як цитувати

Chuprynska, O. (2021). ROLE OF COMMUNICATION STRATEGIES IN DEVELOPMENT OF INTERNATIONAL BUSINESS BY EXAMPLE OF TRANSNATIONAL CORPORATIONS. InterConf, (58), 47-53. https://doi.org/10.51582/interconf.21-22.05.2021.006

Анотація

The modern world has many special requirements for businesses in order for those to become successful. When entering the market, the company must have a clear business strategy and risk management calculations to prevent the devastating effect of unforeseen obstacles. Today, one of the most important factors for the success of any business is effective cooperation with customers and well thought-through interaction plan within the company itself. In order to succeed in the business field, business owners need to maintain close contact with consumers, clearly know the customers’ preferences, be able to anticipate changes in demand, correctly interpret customers’ desires through production and more. Given the combination of various factors that affect businesses and companies on a daily basis, a properly planned communication strategy has one of the greatest influences on the success of the company. This is especially true for TNCs, as their activities receive special attention from society due to their great influence on both regional and global development.

https://doi.org/10.51582/interconf.21-22.05.2021.006
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