ЗАКЛАДИ ВИЩОЇ ОСВІТИ ФІЗКУЛЬТУРНОГО ПРОФІЛЮ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

112 відповідальність, аналіз яких свідчить про широке застосування більш гнучкого і розширеного, ніж передбачений Кодексом законів про працю України, переліку дисциплінарних стягнень. Доповнення існуючого переліку дисциплінарних стягнень або взяття за основу запропонованого проектом ТК України зразку дозволить роботодавцям застосовувати більш варіативний підхід до призначення санкції за порушення трудової дисципліни з огляду на обставини його вчинення, і, як наслідок – обрати належну і справедливу міру відповідальності працівника.


INTRODUCTION.
In large information period, the examination ideal models of showcasing administration have been incredibly changed by the colossal promoting information amassed from the web, for example, on socioeconomics, client conduct (we will consequently utilize "client", "client", and "customer" conversely), and social connections. These fine-grained showcasing information are enlightening, accordingly furnishing advertisers with additional chances to assess clients' inclinations [3], foreseeing the following item userswill purchase [6; 15], conveying focused on commercials [13,2], revealing buyer impression of brand [10], and getting serious knowledge [4]. Specifically, mental parts of client conduct, basic for seeing instead of just anticipating buyer inclination, at last add to shrewd dynamic in advertising. Examinations of how huge information educates has, so far, just got inadequate consideration [7].
Marketers have perceived that the target audience of a specific product are not all similar. They are different according to demographics, mentalities, needs, place and social affiliations. Division and segmentation of clients permits the marketer to convey a product inside the intended interest group needs. Studies have showed that psychographic variables, such as attitudes and personality, are the major theories and methods for customer psychographic segmentation, which is a significant determinant of buying behaviors and attitudes. A significant part of psychographics is the human senses including taste, smell, sight, touch and hearing. Those senses have a significant impact on how customers perceive products.

LITERATURE REVIEW.
In recent decades, physical stores have been continually changing to adjust to the advancements of the clients. [5] As an incredible consideration for sensations was paid for clients after some time, these days, stores and firms are oriented to change the buyer experience, through sensory marketing. In other words, the objective is to rise above the shopper experience itself, because of this idea, to pull in customers and keep them. [5] From a perfect point of view, all the senses might be utilized so as to draw in the purchaser to the products and to excite however much as could be expected the enthusiasm to give a superior customer experience. [11] However, for quite a while, advertisers were concentrating on the sight sense more than different senses. It is certain, very often, the sensory marketing didn't generally exist and business just centered around one sense which was presumably the most evident for them. Besides, organizations are not the same as one another and don't utilize a similar sort of sensory marketing because of their needs. A few senses are more utilized than another, similar to the sight which is the most utilized as a rule in retails stores for instance. [14] On the other hand, a few senses are increasingly helpful for particular kind of business, similar to the sound is utilized a ton in promotion to animate the buyer.
Proceeding with this reflection, the inquiry emerges of the effectiveness of the senses. It tends to be inquired as to whether all senses are extremely effective on the customer experience, in dress stores right now, if a few senses could be not valuable contrasted with different ones right now. On the off chance that one or a couple of senses stand out, privileging it or them in the sensorial marketing system may be effective and profitable. This study depends on a quantitative poll and the impact of the sensorial marketing on the shopper involvement with the attire store. Both of these parts are utilized has the theory to have the option to see further the connection between the senses and the buyer experience.

METHODS OF RESEARCH.
So as to gather quantitative information, questionnaires were given to clients of attire stores. The poll was taken as an information assortment strategy since it permits finding solutions legitimately from purchasers heading off to the dress store. Besides, it additionally permits to effectively remove the information so as to break down them with the relapse examination strategy in SPSS. [8] Surveys were made with operationalization. The terms of sight, taste, smell, touch, hearing and client experience were separated into catchphrases, which characterized the inquiries. Right now, questions were explained around each term, as per the catchphrases, so as the inquiries could give important information. Questionnaires were given to the clients through a connect to a Google Form record that was distributed on Facebook, on every one of the analyst's Facebook divider and on the Linnaeus grounds page, to focus on the scientist's immediate individual friend networks and collaborators. The respondents had no different undertaking that was to address a similar set inquiries, showed in precisely the same request, without the nearness of a questioner. Thusly, this technique can be qualified as a self-fulfillment poll, or a self-organization survey. [8] PURPOSE OF ARTICLE.
The purpose of this article is to analyze the effect of customers' senses on their buying decisions and purchasing behavior, to analyze which senses affect customers the most and to study how sensorial marketing can be used by marketers to target customers and induce them to buy their company's products.

RESULTS.
The survey was made through Google Form, in an electronic configuration, and afterward sent by messages by means of Facebook. This strategy made it simpler for the analyst to send it to the respondents. Besides, it is a reasonable method to understand a poll and send it. The poll was set up in English and in French, as a portion of the respondents are global individuals with various foundations, and some are from the nation of origin of the specialists, who are not exceptionally familiar. Extraordinary consideration has been taken for the selections of words, as interpretation issues would not emerge, and question translation conceivable outcomes would be the equivalent for both. There are a few different ways to build up the legitimacy. So as to gauge this, a connection investigation was performed to guarantee the legitimacy of the agreement. Pearson connection coefficient characterizes the relationship coefficient as the quality of relationship between two numerical factors. Table 1 introduces the consequences of the Pearson relationship investigation of the factors. Source: Compiled by the author on the basis of [9] The results showed that concepts do not measure the same things and are therefore considered valid except for link between the variables of sight and taste as well as taste and hearing. It is two variables are invalid according to the concept surely because of a misunderstanding of a question on these of the question too similar. [9] The level of unwavering quality of the survey, right now, examined utilizing Cronbach's alpha. An idea can't be legitimate without being solid. Polls are viewed as solid in light of their legitimacy. Unwavering quality was tried utilizing Cronbach's alpha for both autonomous factors and the outcomes were exhibited in Table 2 beneath. There is a model given by) which gives the level of unwavering quality as indicated by the outcomes got. This model is the accompanying: [9] -0.90 and above shows excellent reliability -0.70 to 0.90 shows high reliability -0.50 to 0.70 shows moderate reliability -0.50 and below shows low reliability  [9] So as to have the option to quantify the conditions of the investigation and accordingly structure questions, the terms must be operationalized. To operationalize terms implies separating them into quantifiable ideas and questions that respondents will have the option to comprehend and reply. The inquiries in the review were made with the particular motivation behind responding to the exploration question of this examination. [1] Theory 1: The principal theory of this proposition is affirmed. The investigation shows that the component of sight positively affects the view of the earth. The degree of significance of this sense in the purchasers experience is significant with a degree of 0.360 autonomously and 0.217 with different senses.
Theory 2: The subsequent theory is un-affirmed since it is demonstrated that the taste affect the customers experience when it has freely of different senses however he have no impact when it has with different senses. In this way, this theory is important.
Theory 3: The third theory of this proposal is un-affirmed. The investigation shows that the component of touch can impact the view of an item when it has freely of different senses however he have no impact when it has with different senses. Thus, this speculation is significant 0.40 Theory 4: The fourth theory of this proposition is no-affirmed. The analysis shows that the component of hearing can impact the purchasers' involvement with garments store when it has freely of different senses yet he has no impact when it has with different senses. Along these lines, this theory is important.
Theory 5: The fifth speculation is affirmed. It is indicated that the smell impact the joy of buyers in garments store. The degree of significance of this sense in the customers experience is significant with a degree of 0.392 autonomously and 0.235 with different senses.
Theory 6: The 6th theory isn't affirmed since it is indicated that regardless of whether the sight 0.217 at a huge degree of impact in tactile showcasing in an apparel store, the feeling of smell 0.235 have more impact in the buyer experience.
Initially, with the consequences of the poll which was circulated to an example of 131 individuals from various nations and ages. A relapse examination (tables 3, 4 and 5) was done so as to investigate the outcomes.
[12] When I am in a clothing store, the food and drinks being offered can affect my opinion towards the store?
When I am in a clothing store, the food and drinks can encourage me to purchase items in the store? Scale : 1 is Strongly disagree 7 is Strongly agree When I am in a clothing store, the smell of the store has an effect on me?
When I am in a clothing store, The smell of the clothes gives me an idea about its quality? Scale : 1 is Strongly disagree 7 is Strongly agree Source: Compiled by the author on the basis of [9]  To go shopping is more of a pleasure rather than a task? I go into a specific clothing store because of the ambiance inside?
Scale : 1 is Strongly disagree 7 is Strongly agree Merchandising Attention Impulse If I have an enjoyable time in a clothing store, I am more likely to come back?
Scale : 1 is Strongly disagree 7 is Strongly agree Source: Compiled by the author on the basis of [9]  how people perceive products and how they make buying decisions. Furthermore, Smell and visual senses including natural or artificial perfumes lights, colors and decorations have the largest influence on consumers. In addition, it is found that marketers can take advantage of this effect to induce customers to buy their products.