MARKETING ASPECTS OF THE CREATION THE INFORMATION MEDIA-RESOURCE ON THE INTERNET
The research is devoted to some marketing aspects of the new information media-portal creation. The important role of information in the modern society and growing the demand on it are underlined. In the paragraph 1 the different types of media resources and their evolution are considered. The role and tasks of content is described. Classification of content by different criteria is systematized and visualized. Survey data of content marketing provided by companies is analyzed. Investments in content marketing and most developing types of content are discussed. The paragraph 2 is devoted to the strategic priorities of Internet media-portal «Author-Media». Aim and principles of strategic priorities are discussed. Model of mutual dependence and information exchange between the basic components of the company’s activity and the macro- environment is offered. Strategic priorities of Internet media-portal «Author-Media» for each of basic components of the company’s activity, are developed. Requirements to the strategic priorities which makes them effective, are specified. The paragraph 3 is devoted to the product portfolio of Internet media-mortal «Author-Media». Basic principles of product portfolio forming are discussed. The importance of assortment policy is underlined. Structure and components of the product portfolio of Internet media-project «Author-Media» are developed.
| Views: 30 | Downloads: 25
Mediaissledovaniya-2017 pod red. Т. А. Semilet & I. V. Fotievoy (2017) [Mediainvestigations-2017 edited by Т. А. Semilet & I. V. Fotieva]. Barnaul, IP Kolmogorov I. A, 224. [In Russian]
Karyakina, К. А. (2010). Aktualnye formy i tipologicheskie modeli novyh media [Actual forms and typological models of new media]. Bulletin of Moscow University. Series 10. Journalistic, (3), 128 – 136. [In Russian]
Gorodenko, L. M. (2012). Klasyfikatsiya novitnykh media [Classification of new media]. Scientific bulletin of the Institute of Journalistic: scientific coll., (49), 69–75. [In Ukrainian]
Galushko, О. І. & Petkevych А. V. (2019) Suchasnyi stan ta perspektyvy rozvytku globalnogo media rynku [Current condition of global digital media market and perspectives of it’s development]. International scientific e-journal ΛΌГOΣ.ONLINE, (4). Extracted from https://ojs.ukrlogos.in.ua/index.php/2663-4139/issue/view/16 [In Ukrainian]
Parmley, L. (2013). Content Marketing Survey Report 2013. Business Bolts. Extracted from: http://www.businessbolts.com/content-marketing-survey-report.html
Brenner, M. (2019). 2019 Content Marketing Survey: Marketers Focus on Content Creation. Marketing Insider Group. Extracted from: http://www.marketinginsidergroup.com/content-marketing/2019-content-marketing-survey-content-creation/
Galushko, O. I. (2017). Metodologichny aspekty prognozuvannya kryz na pidpryemstvakh [Methodological aspects of forecasting the crises at the enterprises]. Rozvytok ekonomiky Ukrainy: transformatsii ta innovatsii: kolektyvna monografiya [Development of Ukrainian economy: transformations and innovations: collective monograph]. General edition by O. L. Haltsova. In 2 volumes. Zaporizzhya: Publishing house «Helvetica», (Vol. 1), 142-160. [In Ukrainian]
Praude, V. R.& Bilyi, O. B. (1994). Marketing. Кyiv, Vyscha shkola, 256. [In Ukrainian]
Petkevych, A.& Galushko, O. (2019). Forming the Product Portfolio of Information Resource in the Internet. Problems and Perspectives of Implementation of Innovative Research Results: collection of scientific papers “LOGOS” with Proceedings of the International Scientific and Practical Conference (Vol.1), December 13, 2019. Valetta, Republic of Malta: European Scientific Platform NGO, (Vol. 1), 9-12.
Copyright (c) 2019 Olena Galushko, Andrii Petkevych
This work is licensed under a Creative Commons Attribution 4.0 International License.